How a personalized magazine became a $100M+ deal making tool
See how you can captivate and convert with a touchpoint that keeps your brand top of mind.
How Thomas Echea Redefined The Source from Marketing Tool to Market Power
Thomas Echea reimagined the concept of his custom magazine, transforming it from a simple marketing piece into a high-powered business development strategy. Through The Source, he elevated his brand, strengthened key relationships, and ultimately leveraged it to secure record-breaking deals - including a $100M+ development.
The Challenge
In a competitive luxury market, traditional marketing often fails to stand out. Thomas needed a way to differentiate himself, deepen trust with developers, and prove his value beyond transactions. His goal was not only to market properties, but to position himself as a true partner and tastemaker.
Building anticipation with a multi-channel approach
Thomas teased the magazine’s launch on Instagram and Stories, sharing behind-the-scenes shoots that highlighted how he invests in his property marketing and created buzz with his audience.
The Strategy
Turning Marketing into Deal Flow
Even before launch, Thomas used the magazine as a live conversation tool. By featuring a builder’s properties - and even placing their name on the cover - he transformed a wavering relationship into trust, ending in a record-breaking Blue Ridge Mountains sale.
Later, when pitching a $100M+ development, he offered the developers a dedicated two-page spread in The Source - a bold move that sealed the deal.
The listing featured on his cover became the highest sale ever recorded in the area.
Thomas Echea’s story demonstrates how a personalized magazine, when executed with creativity and intention, can transcend marketing and become a powerful deal-making instrument—opening doors to record-breaking sales and $100M+ developments.
"The Source has been a game-changer, helping me elevate my business relationships with builders, individual sellers, and buyers. It has undoubtedly cemented these connections by highlighting how I do business, setting me apart when clients choose whom to work with among my peers. The Source has showcased my ability to brand and sell property with an 'outside-the-box' mindset. I truly believe it has bolstered my dual agent branding, demonstrating through action the credibility and power of print advertising. I am convinced I've only just scratched the surface of the opportunities available through my involvement with THE SOURCE."
Thomas Echea